Who doesn’t love the Honeymoon?
Getting away to somewhere exotic and romantic for the month is pure bliss.
And that is exactly what the “Amazon Honeymoon Period” can feel like… if you follow a few rules.
Rules?! Who wants to follow rules on their honeymoon?
Stick with me here and this honeymoon will not only be pleasurable, but also line your pockets with extra loot!
First off, what is the “Amazon Honeymoon Period”?
Amazon gives brand new product listings a head start by giving them a “honeymoon period” where it is easier to be found by potential customers and allowing you to sell less than the normal limit required to get to the 1st page!
I was not able to find a solid time frame of how long this lasts, but it is rumored to last for about 4 weeks, where Amazon’s algorithm gives a boost to new products.
It is critical during your product launch to have a solid marketing strategy, because either way, once that honeymoon ends it is back to reality.
And then Amazon’s algorithm will eventually start to factor in sales history more for ranking..
… which means that you better have a quality product and product listing that is dialed in… or your honeymoon pleasure will be in vain!
Keep the following tips in the back of your mind while preparing for your next (or 1st) product launch:
The honeymoon period starts when your inventory hits Amazon’s warehouses and is marked “active”.
Do NOT stock out or you will lose tons of momentum, ranking, money, and time.
Managing your inventory can be one of the hardest things to do with your products on Amazon, but it is also one of the most mission critical.
Worst case scenario… Imagine spending advertising dollars coupled with the honeymoon period, only to stock out a week in with no telling when the next shipment will arrive… your sales rank will eventually start to lose momentum.
In Conclusion
The honeymoon period on Amazon should be fully maximized if you want to accelerate your products’ success onto Amazon.
It is the equivalent of doing less and getting more, working less and getting more money.
As long as you have a great product, the listings are optimized and you are maniacal about ensuring stockouts are eliminated (or massively minimized) you can launch your products to the stars and set them up for a rock solid foundation on Amazon.
Good luck on your honeymoon in the Amazon ecosystem!